Archives April 2022

What’s worth knowing about investing in the company’s brand?

Branding, or creating a brand strategy, is nowadays one of the mandatory elements of marketing. Many entrepreneurs claim that branding should be launched even before the company is established. They argue that a catchy name or creative logo attracts customers of niche brands and builds a bond with the customer from the first contact. But what should you pay attention to when investing in your brand?

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What’s worth knowing about investing in diamonds?

Allegedly, diamonds won’t age or lose their shine even when the last plastic bag and can of Coca Cola in biodegraded. But nothing comes easy. Mining for a single-carat diamond requires digging through several hundred tons of ore. Nevertheless, digging them up is considered an extremely profitable business. Most importantly, diamonds are a rare non-renewable resource, so they are ideal for long-term capital investment.


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